The agency presented a global campaign with: POP, mailing to distributors, a sketch using actors, and page advertisements in specialized magazines. The whole campaign was integrated below the line. The different parts converged into one idea: the prices of the new Lynx appliance were so low that they made people pass out.For this reason, we used direct marketing channels to send smelling salts to the distributors, or placed chairs opposite the new prices so that when people passed out upon seeing the prices, they would not fall on to the floor. On days with more visitors, actors fainted when they saw the prices.

Postcards were permanently installed as an effective communication method between Lynx and its distributors.