In early 2010, the challenge was clear: Lynx had to find a new mobile strategy for a new generation. A generation that live on their smartphones and are coming of age on social media and the real-time web.In approaching this challenge, we were inspired by the insight that "our most unforgettable nights are the hardest to remember."The result was the Lynx Stream, an integrated mobile and social platform that brings guys and girls together to celebrate their good times in the mating game. By capturing and collecting all of the pics, tweets, status updates, videos and check-ins a group of friends makes - the Lynx Stream creates the ultimate record of a great night out.Inspired by the ritual of "morning after" discussions, the Lynx Stream goes beyond the brand’s traditional content and entertainment approach. Rather it is a unique mobile utility, which records and aggregates a group’s shared experience, and gives them both a video clip and “Online Stream” they can share across their social networks.The Lynx Stream was released for free download on both the Android and iPhone platforms in mid-April 2011. The latest results will be available in the case study video.

By capturing and collecting all of the pics, tweets, status updates, videos and check-ins a group of friends makes, the Lynx Stream creates the ultimate record of a great night out.Inspired by the ritual of “morning after” discussions, the Lynx Stream goes beyond the brand’s traditional content and entertainment approach. Rather it is a unique mobile utility, which records and aggregates a group’s shared experience, and gives them both a video clip and “Online Stream” they can share across their social networks.The Lynx Stream was designed as a platform that would work across both mobile and online. Our target audience create Streams using their phones and then jump online the next day to access their Streams and share them.

The Lynx Stream was released for free download on both the Android and iPhone platforms in mid-April 2011. The latest results will be available in the case study video.