40,000 product demos were viewed on Lowe’s and Home Depot co-branded sites; Maytag reversed a declining trend of sales and profit. Share increased by 2% since the second quarter 2009; Co-branded search/display campaigns for both brands increased retail purchase conversion by 200%; 830,000 co-branded site visits – 496,000 (60%) took the purchase path.

Lowe's sold more Whirlpool products than any month in history, June 2009. Home Depot grew their online appliance sales from 4% in 2008 to 11% in 2009. Maytag/Home Depot co-branded banner ads saw a 70% user interaction rate clicking through to banner specific content.