As people tightened their belts during the recession, they virtually stopped buying new appliances. It became a matter of survival to find and connect with “duress” shoppers, and help them find the right product, price and store. 82% of duress shoppers begin searching for a new appliance online.We developed a unique digital strategy for Lowe’s and Home Depot that found people who were shopping for appliances and offered them product information, prices, and a trusted place to buy. The site “knew” what each visitor was shopping for and prioritised the search information.

•40,000 product demos viewed on Lowe’s and Home Depot co-branded sites.

•Maytag reversed a declining trend of sales and profit. Share increased by 2% since 2009 •Co-branded search/display campaigns for both brands increased retail purchase conversion by 200%.

•830,000 co-branded site visits – 496,000 (60%) took the purchase path.

•Lowe's sold more Whirlpool products than any month in history, June 2009.

•Home Depot grew their online appliance sales from 4% in 2008 to 11% in 2009.•Maytag/Home Depot co-branded banner ads saw a 70% user interaction rate clicking through to banner specific content.