We increased traffic to the site in a 580% (343,090 visits). The campaign ended with a total of 35,000 pieces of artwork created by users, 75,421 subscriptions, 137,381 participants, and 108,839 votes. We obtained approximately 70 free press publications for a sum exceeding $160,000. Our YouTube channel had over 180,000 views and the launching spot ranked #25 in the most viewed videos in Argentina, during November. We got an increase of 140% in Facebook fans and we were a Twitter trending topic the day the campaign was launched.