In the movie industry, motion picture film has seen a dramatic decline as digital has become the standard capture technology. So how do you find a relevancy for the original within a world of ‘new’ technology? By reminding the visual storytellers that whilst digital may be a standard, it’s not the gold standard. By tapping into filmmakers’ passion for their craft. And by inspiring them to speak up and celebrate just what projects—what stories—are truly worthy of being told on film.

Print ads kickstarted the vocal #FilmWorthy movement, using the movie industry visual language of a script format. The dialogue between our two characters—Film and Digital—enabled us to create a contemporary, human personality for KODAK while delivering film's functional benefits in a manner that engaged rather than bored.