A panoramic brochure. Characters on screen who play a dual role: the apartment’s inhabitants and the fictional heroes.Movie theatre emotion. An inter-penetration of two universes which symbolises the perfect integration of the equipment in its environment (e.g. the wind lifting the curtains also disarranges the hair of the woman on screen/the look and the shutters on screen vs the headlights and the shutters from the window etc ...).

Typography and linear illustrations to communicate advanced technology. Copywriting adds to ambiguity: one does not realise any longer which side of the screen one is located.

This campaign enhances Thomson's position as one of the leaders in Home Cinema segment in Europe and the USA. The campaign also reinforces the technological and design assets of the Scenium range.An edition which generated enthusiasm from the general public, the network and even from the Tim Thom design agency, creator of the scenium range.A unique experience for the user who cannot see any more the difference between his home cinema equipment and his home.