In July 2016, a campaign was conceptualized around the 5-minute loan approval process for eligible customers enabling to make the loan process speedier and hassle free for customers. The campaign ran across 7000 Points-of-sales in more than 60 cities across 15 states of India spreading the message of financial inclusion and financial literacy.

Multi-city outreach programs with media and customers to drive the message of Financial Inclusion and literacy. With the campaign, we highlighted the simplification of the loan application process for customers who want to progress in their life.

• Senior Management visits and meetings to Tier II and III cities

• Hiring Campaign across cities resulting in significant increase in job queries

• Media Briefings with regional heads establishing them as ‘Loan Experts’

• Social Media Optimization and query management

• Testimonial Campaign by collecting customer feedback

Multi-city PR outreach programs across 25 cities with media and customers to drive the message of Financial Inclusion and literacy. With the campaign, we highlighted the simplification of the loan application process for customers who want to progress in their life. The campaign also included:

• Senior Management visits and meetings in Tier II and III cities

• Media Briefings with regional heads establishing them as ‘Loan Experts’

• Placed articles in regional languages on financial inclusion, easy loans…

• Social Media Optimization and query management

• Testimonial Campaign by collecting customer feedback

No ATL campaign

The campaign has established the client as the number 1 player with maximum market share in 0-10k consumer durable loans category in India according to reports by CRIF, a leading international financial analyst firm.

Since, 70% of its customers are “New to Credit”, the company has also responsibly augured the Indian Government’s vision of Financial Inclusion and Financial Literacy by bringing under penetrated markets within the formal financial system.