Television execution included 10" and 30" promotional messages on Food, Life, BBC Canada and Diva, maximising the reach of the campaign. In-show messaging included The Home Depot commercials, as well as product placement. Online activity on AOL.com drove traffic to the HGTV.ca/Superstar Challenge microsite for contest details, entries and voting. In-store POP included signage and contest details. The one-hour concluding episode was shot on-location at a Home Depot store, using only Home Depot materials.

A total of 1,023 entries online, of which 721 opted to receive more information from the retailer. The microsite delivered 246% versus estimated impressions. 'Superstar Challenge' audiences exceeded estimates by 35% - such a success that we’re currently negotiating Season Two!