Cannes Lions
AGENCIACLICK, Sao Paulo / CAIXA ECONOMICA FEDERAL / 2008
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Have you ever imagined the house of your dreams? How does it look from the outside? How is the kitchen and what about the rooms? Anyway, everything makes it the perfect house for you.CAIXA wants to be a partner and helps to realize the Brazilians dreams, making them real. All of that while respecting the taste and habitat concepts that we all have inside our minds.That was the starting push to create an interactive and sensorial experience. Now, it’s possible to know your dream house from inside with your eyes closed.Accompanied by a virtual guide, the visitor will be able to explore their home using his imagination and interacting with actions provokes and stimulates their senses. After this visit, the right answer to get this dream done might be right in front of you. It’s just a matter of opening your eyes and making it happen.
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