Cannes Lions
MARK BBDO, Prague / DIRECT INSURANCE / 2010
Overview
Entries
Credits
Execution
When selling home insurance, insurance companies try to scare us with natural disasters. We decided to take a totally different approach: Our neighbours. Every now and then, we all wonder: What are our neighbours really like? What do they do at home? These questions arise especially when we notice something unusual in their behaviour. And that can be a problem! So, do you know who your neighbours are? Better get home insurance!
Outcome
1 137 916 unique visitors within 1 month spending more then 6 minutes on our website.
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