Cannes Lions

MUANG THAI INSURANCE

JWT BANGKOK, Bangkok / MUANG THAI INSURANCE / 2014

Case Film
MP3 Original Language
MP3 Translation
Case Film
MP3 Translation
Case Film
MP3 Original Language
MP3 Original Language
MP3 Translation
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Overview

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OVERVIEW

Description

“Thailand ranks 6th globally for having the most accidents."

Because Thais often take the unique and easy way out in handling problems.

This campaign exposes the downside of this mentality by showing the possible dangers of continuing to do so.

Muang Thai Insurance provides variety of insurance products with truly understanding what problems Thai people are facing.

(Title 2: Mr. Cop Doll)

Context : Statues of policeman are often placed at busy intersections in Thailand in the hope that reckless drivers think that those are real police and they won't break any traffic laws.

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