Cannes Lions
JWT BANGKOK, Bangkok / MUANG THAI INSURANCE / 2014
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Description
“Thailand ranks 6th globally for having the most accidents."
Because Thais often take the unique and easy way out in handling problems.
This campaign exposes the downside of this mentality by showing the possible dangers of continuing to do so.
Muang Thai Insurance provides variety of insurance products with truly understanding what problems Thai people are facing.
(Title 2: Mr. Cop Doll)
Context : Statues of policeman are often placed at busy intersections in Thailand in the hope that reckless drivers think that those are real police and they won't break any traffic laws.
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