Aviva Home Insurance decided to sponsor Home, a television channel dedicated to home improvement and property shows. To promote the sponsorship we scoured the United Kingdom to find real people who had done extraordinary things to their homes. We then made eight short films showing the proud homeowners that we had found, alongside the weird but wonderful home improvements that they had carried out. The idents featured everything from a man who had built a twenty tonne fish tank in his basement, to someone who had converted his spare bedroom into a flight simulator.