The most common cause of accidents in Spanish homes is fire - primarily by leaving frying pans unattended on the stove. So we have developed an interactive campaign where the banner becomes a game. It’s up to you: have your house insured with AXA - or without AXA.The traffic generated to AXA’s website was 681,956 users, the number of calls to the contact centre increased by a spectacular 250% from the beginning of the campaign, and AXA’s market share increased by 15% over the previous year.