Our sticker looked at first glance like those produced by local locksmiths, and used the same “cheap’n’cheerful” design approach. It featured the Winterthur phone number and the following copy:"If a locksmith can’t fix it, we’ll put a security guard on your door 24/7."

An impactful and perfect campaign, that communicated Winterthur’s ability to provide real solutions to real problems, and generated an excellent telephone response from potential customers.