How do you establish Centraal Beheer Achmea as the home insurance company of the Netherlands? Tap into the pride of Dutch house owners by tempting them to enter their most beautiful room into a competition. We give relevance to CBA’s products (protect valuable belongings!) by creating the ultimate Dutch house, with these rooms. Website visitors can walk around the house (built out of 360° photography and video), check the nominees that are portrayed with personal video reports and vote for their favourite rooms. The result: significant buzz, over 130.000 visitors and 50% increase in sales after the campaign!