Cannes Lions
DDB BRASIL, Sao Paulo / ITAU / 2006
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Description
Hot site created for Itau residential insurance. The main concept is "You cannot rely on your guardian angel to take care of your home. Arrange now for Itau Residential Insurance." To that effect, a game was created through which, by using Google Maps, an internet user could find out how difficult it is for a guardian angel to leave heaven and find one's home. Using a chronometer, the angel's journey is timed and its duration announced to the player. "10 minutes? Too slow! What if you need your angel right away? You'd better get yourself Itau Residential Insurance now."
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