By placing little billboards that dimensionalise the size/cost of the loan against the size/cost of the homes in the scale model versions of the property developers' property, the billboards highlight the value of a mortgage that lets one own his/her own home at a much more affordable rate than usual.

This entry was part of a total integrated 9-month campaign that rested on the product benefit of "Own your home in 1/2 the time, at 1/2 the cost". Together with the other efforts, the entry helped generate 43% of inquiries during the campaign period between 4 June and 27 December 03.