To showcase the works Standard chartered has done with new business to support people taking risks for the greater good, who hadn't been able to find support from other sources.

KPIS: increase in brand awareness in Asia, brand positivity around key statements, creating the intention to engage with Standard chartered bank

So we worked closely with their teams to identify 3 of their customers that they’d helped along the way to achieve their goals, knowing that our Audiences engage more with authentic, emotive stories as opposed to explicit brand statements. We also ensured that we included local stories from SCB's priority markets, between articles and videos

To showcase the works Standard chartered has done with new business to support people taking risks for the greater good, who hadn't been able to find support from other sources.

KPIS: increase in brand awareness in Asia, brand positivity around key statements, creating the intention to engage with Standard chartered bank

Following this insight, we delivered three articles and four videos, featuring inspirational people and organisations that standard chartered had supported in key markets, as well as Bill Winters, their CEO talking about why the projects and ethos were so important to the bank, and to the future of innovation for the world.

These included a charitable eye care centre in India combating preventable blindness, a telehealth application in Jakarta helping patients access healthcare, and a Singaporean coffee roasting company committed to maintaining their traditional practices.

40% uplift in brand positivity

21% decrease in brand negativity - shifting people with really negative opinions toward consideration

30% increase in the perception that SCB is community minded

25% increase in the perception that SCB inspires ambition

345% increase in brand awareness

83% of people who watched the videos in key markets expressed an intention to perform a follow up action to engage with the brand