Cannes Lions
McCANN ERICKSON INDIA, Mumbai / UTI BANK / 2006
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Description
It is a series of images of a family living out of a carton. The super says- Moving house too often? Followed by another super- Buy your own house. Ends with 'Home Loans' from UTI Bank.
It is based on the insight that families have to move house every 11 months once the house lease expires.
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