We devised applications aimed at involving the customer in intuitive, hands-on experiences that simultaneously maximize in-store service. An interactive window built into the storefront detects passers-by and invites them to explore BPI related services and information around the clock. An interactive floor projection, which reacts to movement, triggers BPI logos as a greeting to customers who step inside the store. Once inside an intelligent ticket system lets customers enter their mobile phone number in order to receive a text alert when their turn is up, freeing up time to stroll around the mall.

Store visitor figures went up, especially during “closed” hours (via the interactive window) reaching an average of 80 visits per day. The SMS ticket notification system contributed significantly towards improving customer satisfaction, and the interactive component boosted Brand Recall figures and created a more lasting brand experience.