Renovating your home takes money. Westpac home loan customers can get it by using one of several loan options. Our task was to promote these options to Westpac's existing home loan customer base.

Our budget was small. Clever targeting of customers who were actively looking at renovating their home let us focus our message and create a simple, stand-out piece of DM.

To get into the customer's mindset, we used something that any renovator would recognise – a classic paint swatch.

On the swatch the names of the various paint shades represent various kinds of home renovations, for which various loan options can be employed. The final shade on the swatch is finished in Westpac red.

Results have not yet been received - but the client is very pleased with the work and the indications so far.