Cannes Lions

Parentamorphosis

ARNOLD WORLDWIDE, Boston / PROGRESSIVE / 2017

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Everyone’s afraid that as we grow older, we become more like our parents. And buying our first home only expedites the process. As we take on the responsibility of homeownership, we find ourselves saying things our parents used to say—that we swore we never would. So even though Progressive can’t prevent these inevitable changes from happening to a young homeowner, we’ll always have them covered when it comes to their home.

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