As the special offers were from a kitchen cupboard company and a large appliance company, the mailer was given a baking theme. The home loan customer was offered 'The Bread' they needed to improve their homes. The letter was in the form of a recipe card, complete with fingerprints in flour. Each of the special offer vouchers carried a real recipe for different types of bread. The outer envelope was produced in brown paper similar to that used to wrap loaves.

Quantity mailed: 34,656Number of payouts: 1,676Conversions: 4.83%In addition, this campaign raised the average payout requested by 50%.