On an emotional level, the film hit the right spot as intended. It delivered on the hard task of shaking the people off their complacency and created an urgent need for adequate security measures to be installed in homes. At the business level, the results were stupendous. GSS stores received over 50,000 enquiries in the first month itself, resulting in over 14,000 security products being sold. A remarkable feat considering that India is still a nascent market when it comes to security solutions.