At first, when they read the ad, they think they are getting an apartment by the star architect Calatrava for instance. But in fact it is the underpass of the train station Stadelhofen, designed by him, where homeless people hang around to warm up. Instead of the usual phone number the reader finds the donation address of the Salvation Army or a link to the Salvation Army website.

Since the action was only finished in December 2005, monetary success can't be judged at the current time. However the campaign received a lot of attention. Because of this success, the Salvation Army in Berlin has also adopted the campaign for use there.