Trompe l’oeil stickers showing a homeless man at the bottom of a grave have been placed in strategic and high density traffic areas of Paris (under a bridge, at the foot of a staircase, in a tube station, at a tourist site) to alert the public to the dangers of indifference.

At a time when the Samusocial were negotiating increased support from the government, the campaign resulted in:- a 50% increase in media attention -across TV, newspapers and blogs- - an increase of 12% in donations and- more than 100.000 people visited the site during the first week of the campaign, 72% of visitors returned to the site.On top, the Samusocial were able to successfully negotiate an increase of 10% in government funding. The campaign is still running.