Super : On May 31, if the women’s emergency shelter closes its doors, homeless women will have to sleep outdoors. Night time. A homeless girl lies on the ground. Two men go past. She asks them for a cigarette. The situation worsens. One of the men starts to abuse her. Defending herself, she runs away and the two men chase her in the deserted streets. Finally, the girl arrives in front of the door of the women’s homeless shelter. She bangs the door with all her force, screaming for help. Then a pop up appears with a countdown timer of 20 seconds and the following text: "To keep the Shelter open, sign the petition by sharing it on Facebook/Twitter." If the viewer signs the petition, this is how the film ends: the door of the shelter opens, the girl enters and the two attackers remain outside. If the viewer does not sign the petition, the door does not open, and the girl is left outside, captured by the two attackers. Innovation : the issue of the campaign depends of the viewer’s decision.

Today netsurfers are exposed to thousands of call-to-actions. As a result, it’s more or less impossible to collect signatures. So we created a new scenario where people’s signatures could really change the issue and where people had to really take a decision about making a public statement on their social networks.

The media solution: An interactive film that forces viewers to actively promote the cause in order to see a happier, more satisfying ending. In the middle of the film, a pop up appears with a countdown timer of 20 seconds and the following text: "To keep the Shelter open, sign the petition by sharing it on Facebook/Twitter." The film-petition is automatically shared on Facebook and Twitter. The issue of the campaign depends of the viewer’s decision.

- 18,000 signatures shared on Facebook and Twitter during the first week- Over 2 160 000 persons exposed on social media- 400% more PR coverage than ever before in Samusocial’s history- On the tenth day of the campaign, Samusocial of Paris received a mandate from the government announcing that the centre would definitively remain open.