Cannes Lions

HOMELESS ORGANISATION

LEO BURNETT, Sydney / WESLEY MISSION / 2007

1 of 0 items

Overview

Entries

Credits

OVERVIEW

Description

To create awareness to the 100,000 homeless in Sydney and drive them to the Wesley Mission site. With a very limited budget we decided to use real estate sites to plant fake ads highlighting the living conditions of the homeless.

Similar Campaigns

7 items

ABBOTT MEAD VICKERS BBDO, London

MAKE IT STOP

2013, KIDS COMPANY

(opens in a new tab)

LEO BURNETT FRANKFURT, Frankfurt

ENVIRONMENTAL ORGANIZATION

2013, NABU

(opens in a new tab)

SAATCHI & SAATCHI ROMANIA, Bucharest

8847

2013, A.A.C.A.R. HORIA MOTOI

(opens in a new tab)

LEAP, Melbourne

DRINK DRIVING AWARENESS

2011, TRANSPORT ACCIDENT COMMISSION

(opens in a new tab)

OGILVY GROUP RUSSIA, Moscow

TIGER PRESERVATION INITIATIVE

2010, WORLD WILDLIFE FUND (WWF)

(opens in a new tab)

2 Cannes Lions Awards

CONTRACT ADVERTISING INDIA, New delhi

CHILDREN'S CHARITY

2008, CHILDREN OF THE WORLD

(opens in a new tab)

Shortlisted Cannes Lions

LEO BURNETT, Sydney

HOMELESS SHELTER

2007, WESLEY MISSION

(opens in a new tab)