Thousands of children in London suffer from poverty and neglect every day. Kids Company can stop this but they face one significant challenge: awareness.

So to highlight the relentlessness of the children’s suffering, we utilised the short and looping nature of Twitter Vine to create three hard-hitting films - from a boy eating out of a bin to a girl sleeping on cardboard.

Each one punctuated with a motivating appeal to ‘make it stop’.

Twitter Vine was the perfect platform, not only as a way to reach people but because it cost absolutely nothing to do so.

To highlight the relentlessness of the children’s suffering, we utilised the short and looping nature of Twitter Vine to create three hard-hitting 6 second films - from a boy eating out of a bin to a girl sleeping on cardboard. Each one punctuated with a motivating appeal to ‘make it stop’.

The desired outcome was to raise awareness and support for Kids Company by using the new social platform of Twitter Vine, as well as Twitter itself.

In the first week of going live, we exceeded our target. 1.2 million impressions were made online and thousands of people re-tweeted the films, including a British Member of Parliament. But this is just the start.