Cannes Lions
APPLE, Cupertino / APPLE / 2018
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“Homework” begins in a classroom, where five kids are given a homework assignment on gravity. Then the fun begins. As a narrator recites “Homework, Oh Homework”, Jack Prelutzky’s classic poem about hating homework, the kids use their iPad and Apple Pencil to do their homework and have a blast.
They explore gravity in all sorts of fun ways, like hurling a watermelon and egg off a bridge, ghost riding a bike off a ramp, spinning around in a leaf blower, even creating their own anti-gravity chamber.
Along the way, the iPad and Apple Pencil are their tools of learning and discovery, helping them film their experiments, record the results, and even make a video for their big class presentation. When it’s their turn to present they’re a bit nervous at first, but their worry melts away as they share what they’ve created.
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