Cannes Lions
CHEIL WORLDWIDE HONG KONG / CHUPA CHUPS (SNACK TO HOME LIMITED) / 2019
Awards:
Overview
Entries
Credits
Background
Even kids deserve a sweet escape (from arduous tasks like homework, music practice and tidying-up).
Execution
Every intricate detail was meticulously crafted to convey the arduous monotony of homework, music practise and tidying-up.
In terms of execution, we used different compositions, textures, colours and layers to create less-than-desirable moments for kids—making the temporary escape feel that much sweeter.
Similar Campaigns
6 items