Our brief was to promote Chupa Chups to a wider audience and create a new occasion to enjoy the iconic lollipop.

A SWEET ESCAPE.

Even kids deserve a sweet escape (from arduous tasks like homework, music practise and tidying-up).

Every intricate detail was meticulously crafted to convey the monotony of chores such as homework, music practise and tidying-up. We used different textures, colours and layers to create less-than-desirable moments for kids—making the temporary escape feel that much sweeter.

Chupa Chups had found its voice. The campaign became a striking representation of the brand. The meticulous craftsmanship became a symbol of its unwavering devotion to confectionery—whilst creating a new occasion to enjoy Chupa Chups.