The Accord happens to be more than a car. It's now being considered as a worldwide sanctuary for adult men to regain self-control and enjoy their own time and space while inside. It's where you claim comfort and experience tranquility.

We decided to integrate the media plan already bought (TV and Radio among others) with a fully interactive website that acted as a hub for the overall communication produced. Every single message aired on any other media ended up with a call to action to follow up the live coverage of our story on the website with video-interviews of neighbors, wives and witnesses that could only be seen and enjoyed by going online.Free press and targeted email blasts reinforced the campaign in order to make the creative idea gain credibility and robustness.This integrated execution lasted 1 month, having all spots running simultaneously.