The cinematography of "Take a Spin" is a story in its own right.

It's at the root of all the storytelling in the spot. We can say with absolute certainty that the cinematography is at the heart of this film.

The way that "Take a Spin" was shot is an ode to movement, to the search for unexpected angles, a testament to everything that becomes possible when you have a camera in hand.

"Take a Spin" is a statement about the power of fearless cinematography to turn ordinary images into art. The living proof is that the long historical partnership between art and advertising still has the power to move people across the world.