In one of the creative lines we ran on the Exame portal, one of the Internet channels that most identifies with the target, we invited the user to put on earphones, close his eyes, and take the sound test drive within the ad itself, heightening his awareness and involvement of the brand.

We generated 300 thousand accesses to the site in one month; the “Play Sound Drive” was heard 51,354 times. Due to interactivity, the impact occasioned by ads and absolute pertinence of the sites selected, the campaign’s average clicking rate was 1.21%,high above the national average (0.09%).