The web special is based on the classic claim “Convinces in seconds. The new Touran”.

Buyers who see the new Touran do not have to think about it long before they are convinced by the new vehicle and its advantages. The special focuses less on “need to have” and its practicality in various everyday situations, and more on the “want to have".

Development of a campaign web special for volkswagen.de and the international markets. As an integrated measure within the framework of the German classic claim “Convinces in seconds”.

Primarily men between the ages of 28 and 49, some of them married, mostly with children.

The Web special is created wholly on the basis of 3-D techniques; only the protagonist of the various scenes was shot in front of a green screen and then integrated. In contrast to other Web specials, the Touran Web special was launched by over 30% of the showroom visitors.