We selected those series with maximum audience for the target, such as House, Simpsons and Bones. We'd noticed that all these series are international, not Spanish so their broadcasts in Spain had to be translated into Spanish.

We worked with the dubbing actors of House, Homer Simpson, Marge Simpson… using these voices (perfect identification by the viewers) as voice-overs with the images of the car.

Each piece was different, using dialogue ad-hoc to the actors’ personality extolling the cars’ benefits from their personal characters point of view.

Visits to dealers exceeded the objective by 14%.The conversion ratio visits/sales increases +25%.Honda Civic slows-down the sales drop by 14% compared to total sectors' sales during December 2008 and January 2009.