The TV spot, directed by Jake Scott, dramatizes Honda’s i-VTEC engine technology and Honda’s belief that the joy of driving shouldn’t be compromised when cars use less fuel. The opening scene shows a single drop of fuel suspended within an engine cylinder. A series of drops then combust within the cylinder, which are revealed to be propelling a car forward via unique and abstract footage of a journey. Real drops of fuel were ignited and filmed to create the combustion images.