Reflecting the youthful focus of the new models, the interactive site uses lifestyle metaphors to display and communicate the unique features of the cars. Users are encouraged to explore the site, having fun choosing the scene, model, and colour options on offer. The Flash-driven site builds excitement around the brand. Users can create a customized e-brochure on demand, calculate the costs of their preferred CR-V model and contact their nearest dealer for a test drive, all in real time. The project was awarded Adobe Site of the Day March, 2007.