Street marketing: The best performing dealers have experienced over 32% response rate, whilst the average across all 200 dealers is 9%.Direct mail: The best performing dealer acheived 38% response rate and the national average was 10% - double the target.In terms of response numbers, at 5,535 ‘new’ service customer details, the campaign has delivered twice the target number.This has resulted in the target set for Service bookings being met and exceeded by 139%. The incremental revenue generated has resulted in an ROI of £19.70:1