Cannes Lions

CHARGER

WIEDEN+KENNEDY, Portland / DODGE / 2010

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“I’m Gone” is a love letter to all the badass Charger-driving women out there—tough, hot, and who know how to burn rubber. It turns the classic break-up cliché on its head, giving a nod to the ladies for once. It’s a nod to the mystery and power of a strong woman—mysterious, cool, in-control and not willing to be tied down.

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