Recently, in the automotive industry, "newcomers" such as Google, Apple and Tesla, has been introducing new visions and topics, and attracting public attentions. Honda, on the other hand, has been seeking a way to keep their brand position as being unique and to set their future vision.

- Product Design: examined the route of humanity's most ancient and longest migration scientifically and extracted Honda’s technology and design DNA, then designed 7 concept vehicles.

- Film: created the film with stop motion to introduce the concept and the vehicles.

- Strategic PR: prior to the launch, contacted the journalist who would be interested in the theme of autonomous driving and released the information exclusively.

- Website: accompanied by the release of the article, we launched the website with more detailed information and images.

- Event: held an event to introduce the campaign and released a series of posters, book and motion graphic movie.

- Poster: posters and flyers were released at the event explaining the project.

- Book: designed the book showcasing 215 original travel stickers to present the journey over 36,000 km.

- Event Movie (motion graphics): created with the travel stickers and the original sound track.