In 2008, Honda withdrew from Formula 1 competition, which has long been a fundamental source of Honda's technological innovation and its brand.To replace F1, we have presented whole new race idea: Eco Grand Prix -- the world’s first ‘Eco’ Grand Prix. There were no professionals or circuits, just ordinary people and roads. It was a competition based not on speed, but on fuel economy and everyday was race day.

1. A total of 14,000 drivers were participated.

2. The competition pushed the participant’s fuel-efficiency up by 10% (the best record: 56.3km/35miles per liter).

3. From 2010, The Eco Grand Prix system was installed to CR-Z, Honda’s brand-new car, as standard equipment.It was not our main goal aimed for this project, but Honda hybrid car ranges associated with Eco Grand Prix happen to be sold very well.The number of orders for Honda Insight reached 3 times more than what we have expected, and also recorded the best sales out of all the cars sold in Japan in April 2010.Now CR-Z has just reached the number of orders, which was expected to take one year, for only after one month since its launch.Describe how the campaign/entry was launched across each channel in the order of implementation Honda’s original car navigation system ‘Internavi’ automatically collects information on fuel-efficiency.

The data is then sent to Eco Grand Prix system via network, generating ‘ranking’ and update the website.

The users across the country can participate the race and compete with each other based on real-time fuel-efficiency data.