Cannes Lions
JWT BRAZIL, Sao Paulo / FORD / 2013
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Description
The Ford Cargo with Euro 5 engine is extremely fuel efficient, which means that its owner is able to make a lot more deliveries and spend less. To emphasize this, we explored a very common iPad tool: the pinch zoom. We created a piece with infinity zoom, showing the endless deliveries that can be made with one tank of fuel.
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