Let It Shine launches the Honda Insight Hybrid, the first product from the new environmental platform initiative- 'Everybody Wants to Be Good.' Beginning with what appears to be the world’s largest LED screen displaying an animated sequence of simple iconographic stories that depict ‘good’. The animations show hugs and kisses, frowns turned into smiles, and general good will, which is all meant to convey people’s inherent wish to be good. As the animation plays it is slowly revealed to the viewer that it is actually being created entirely by hundreds of Insight vehicle headlights being operated by their drivers.