Cannes Lions
CYBERAGENT, Tokyo / HONDA / 2019
Overview
Entries
Credits
Background
September 24, 2018. Honda celebrates its 70th anniversary. During those years at Honda, it has been our belief to make people “smile” through the products. However, with our business expanding across the globe, this ideal has been spread thin. Therefore, our mission became to make re-recognize Honda's belief among all the consumers and employees.
Idea
By noticing Honda's belief to make people smile with their products, we found a commonality within our tradition ORIGAMI. In order to express this, we decided to make a video to inform that creativity make everyone happy.
Strategy
Since Honda is originally a craft company, we decided to make it as a main context to express their belief in the video.
Execution
In the video, we manually moved objects with stop motion style which express the entire transformation of Honda products with a piece of paper without using computer graphics.
Outcome
This movie is used in building Honda's brand the world over. It resulted to more than 10 million views while moving peoples’ hearts.
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