Cannes Lions
DROGA5, New York / DROGA5/SMUGGLER / 2008
Overview
Entries
Credits
Execution
HoneyShed is like nothing else. It embodies a youthful sensibility that’s fun, smart and sometimes a little bit naughty. Part music video, part social network and all advertising, HoneyShed is a lean-forward advertising experience that’s entirely self-directed. HoneyShed gives like-minded brands a direct dialogue with retail shopping’s most elusive and empowered audience.
The launch of HonesyShed means the internet now has its first transparent advertising play that's smart, sexy, fun and unapologetic. Consumers appreciate the refreshing honestly (and beautiful hosts) and flock to HoneyShed, building one of the most vibrant communities on the web today.
Outcome
During our BETA, more than 325 brands signed on, and our visitors spend on average 11 minutes engaged with brands every time they visit HoneyShed. And since brands only pay when visitors participate with their content, HoneyShed is quite possibly advertising's most entertaining and transparent media play.
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