Cannes Lions

HONEYSHED BROADBAND NETWORK

DROGA5, New York / DROGA5/SMUGGLER / 2008

Presentation Image

Overview

Entries

Credits

Overview

Execution

HoneyShed is like nothing else. It embodies a youthful sensibility that’s fun, smart and sometimes a little bit naughty. Part music video, part social network and all advertising, HoneyShed is a lean-forward advertising experience that’s entirely self-directed. HoneyShed gives like-minded brands a direct dialogue with retail shopping’s most elusive and empowered audience.

The launch of HonesyShed means the internet now has its first transparent advertising play that's smart, sexy, fun and unapologetic. Consumers appreciate the refreshing honestly (and beautiful hosts) and flock to HoneyShed, building one of the most vibrant communities on the web today.

Outcome

During our BETA, more than 325 brands signed on, and our visitors spend on average 11 minutes engaged with brands every time they visit HoneyShed. And since brands only pay when visitors participate with their content, HoneyShed is quite possibly advertising's most entertaining and transparent media play.

Similar Campaigns

8 items

Pocket Reading

ISOBAR, Brasilia

Pocket Reading

2016, EDITORA CAPITAL

(opens in a new tab)