Cannes Lions
DROGA5, New York / DROGA5/SMUGGLER / 2008
Awards:
Overview
Entries
Credits
Description
HoneyShed is the world’s first online shopping channel for a new generation. It’s the bizarre love child of QVC an MTV, with an online instant gratification twist. HoneyShed is shopping in a new, sexy, crazy, entertaining way. It’s not advertising created or a media destination, it IS a new media destination. HoneyShed seeks to do no less than change online shopping as we know it.
Execution
HoneyShed’s Beta launched happened earlier this year, and is still ongoing.
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