Cannes Lions
UNCOMMON, London / THE GUARDIAN / 2021
Overview
Entries
Credits
Execution
It is the latest in the Hope is Power campaign, which began running in 2019 and aims to focus on the importance of journalism in generating change. As in previous iterations, this new print features a combination of bold photography on a bright yellow background, and shrewd use of type.
The message, accompanied by a striking image of Kamala Harris, read:
‘1920 An American woman can vote.
1952 An Asian American woman can vote.
1965 A Black American woman can vote.
2021 A Black, Asian American woman can win.
Hope is Power.’
Similar Campaigns
12 items